How to Put Keywords on WordPress
Properly using keywords in your WordPress posts can make it easier for people to find your business using search engines like Google, a process known as search engine optimization. Whether you use a self-hosted WordPress website or WordPress.com, you can use keywords in your content and post titles. While using keyword meta tags in the post’s code is not as important for SEO — all indications are that Google no longer uses keyword meta tags — you can also use plugins to insert these meta tags in your self-hosted website.
Putting Keywords in Content
1. Decide on the keywords you want to use for a post. You can use the Google AdWords Keyword Tool to find the most popular keywords based on your subject.
2. Include the keyword in the content of your post. Matt Cutts, head of Google’s Webspam team, suggests keywords should be in your article at least one or two times, but should not be overused in the content as it makes the article read unnaturally.
3. Add tags to the post in the left menu of the Post Editor page based on your keyword choice. This provides valuable links between posts using the same tags, linking them with your keywords.
Putting Keywords in Post URLs
1. Log in to your self-hosted WordPress website and go to the admin Dashboard. Hover the cursor over “Settings” in the left menu and select the “Permalinks” option.
2. Select any of the Permalink Settings that include a name in the post URL or Web address, such as “Day and Name,” “Month and Name,” “Post Name.” You can also use the “Custom Structure” option provided you insert the “%postname%/” code in the custom field. For example, to have posts display the year and the post name, type “/%year%/%postname%/” in the “Custom Structure” text field.
3. Click “Save Changes” to move all posts to new URLs based on the settings you specified. When you include keywords in the title of a blog post, these keywords are also used in the post’s URL.