Comparison Google AdSense: Text vs. Banners

Comparison Google AdSense: Text vs. Banners

Lets determine the optimal AdSense ad format to run on your site can be difficult to figure out if you have no historical data to work with. Discovering whether banners convert better than text ads, or if in-text ads perform better than ads in your margin will depend on the testing you do with your site. Using some of your highest trafficked pages, experiment with different ad formats to find the best match for you. Within a few weeks, you should have an idea whether text or banner ads will produce more revenue for your site.
Ad Formats

Image and text ads each come in thirteen different ad formats, so choosing the right one for you comes down to guess work. Data from Google suggests that medium rectangle, leader board, and skyscraper were the top three ad sizes , with the medium rectangle showing the most impressions. Google suggests running ads that won’t push content below the fold that is, ads you can see without scrolling down. Because it is easy to mistake text ads for on-page content, label your ads appropriately. Don’t use banner ads that mimic the formatting of other images on your page and avoid confusing your users just to get a click. These practices may also violate Google’s terms of service.
Increase Relevant Ad Impressions

Advertisers bid on interests, keywords, and placements. Display Network bids target users that fit the following criteria, in this order placement, age, gender, topic, interests, remarketing list, and lastly keyword. Google says that you can increase relevant ad impressions for your site by making it easier to crawl and by writing highly focused content that is safe for work and family. Google claims on the AdSense blog that publishers running both ad types (text and banner) should see an increase in their CPM, and an interview they conducted with FunCheapSF suggests that Google text ads have more impressions than banner ads.
Click Through Rate

According to AdWeek, click-through on banner ads in general is only .08 percent, with rich media banner ads lifting that number to .14 percent. According to WordStream, Google has said that display network ads generally have a lower click through rate than search ads because a user’s behavior is different. Incorporate both ad formats on your Web page, experimenting with placement, to receive the optimal revenue. For example, place a leaderboard banner ad on your header, and medium rectangle text ads in your content.
User Experience

The best type of ad format for your site is based on a user’s expectations. Ask yourself how users find you, what they expect when they land on your page, and how to get what you want from them without disrupting their experience. Use design tips from Google to place your ads contrast ads with the colors on your page, using the AdSense ad editor to customize the look and feel of your ad units). Align text ads properly within content so that words wrap around the ad unit. Use white space to draw a user’s eye to something.

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